Certified Marketing Professional [CMP]

Program Focus:

This program emphasizes on developing marketing professionals who truly understand the essentials as well as the advancements in the field. A special emphasis is given on psychology of people and what induces buying decisions by them. 

Duration:  4  days (8 Hours a Day )=32 Contact Hours, usually managed at Fridays and Saturdays to support busy schedules of marketing executives.

Venues: Islamabad, Lahore and Karachi

Timings: 9:30 am to 5:30 pm

After the certification program the participants will have learned /understood / be able to practice:

  • Overall Assess, Design, Facilitate, Support and Run Effective Result producing marketing campaigns

  • Observe Principle Centered Marketing: C square Model.

  • Balancing between Limiting beliefs elimination and realistic view

  • Learn Concept and Technique behind developing a marketing strategy

  • Create and Conduct Effective Promotions   

  • Learn and develop ATL and BTL themes, concepts, slogans, copies etc.      

  • Learn the concept of writing strong, effective, Customer attuning copy writing materials

  • Learn to develop marketing plans, strategies and execution.

  • Identifying and developing USPs

  • Use of NLP tools for marketing

  • Learning Modalities and Sub-Modalities of communication

  • Linking: emotional hooks with buying behaviors

  • Developing budgets for marketing

  • Develop marketing surveys and their interpretation

  • Marketing Performance Measurement

  • Pricing (Strategy, Methodology & Financial Implications)

  • Learn Creativity Tools: like brainstorming, SCAMPER, Value Competitiveness

  • Identifying and selecting of right marketing medium

  • The latest era: Social Media Marketing

  • Direct Marketing and copy writing

  • Writing for Effective Marketing Copy

  • Marketing Ethics & Compliance

This Certification is designed for:

  •  Marketing Managers, Media Managers and Marketing Executives

  • PR Managers, Communication Specialists and Communication Managers

  • Sales Engineers, Sales Managers and Business Development Managers and Executives

  • Advertising and Brand Managers

  • Distribution and Outlet Managers

  • Research Managers, Marketing Research Analysts

Fee: PKR.50,667 per participant for nominations from organizations and PKR 45,600/- per participant for individuals.

The fee includes costs of registration, examination, course material and certificates.

Last Date: Fee should be submitted at least 5 working days earlier before the start of program.

Late Fee: After dead line a late fee of PKR 3,500 along with original amount will be charged.

Payment Mode: 

  1. All Cheques in Favor of “Oaj-e-Kamal” or

  2. For Electronic Transfer please contact us for bank account details. 

Register on line here or for further information contact us.

 Important: Please view the guidelines which also serve as terms of reference for the service contract between Oaj e Kamal and candidates for certification programs



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