Program Focus:
This program emphasizes on developing marketing professionals who truly understand the essentials as well as the advancements in the field. A special emphasis is given on psychology of people and what induces buying decisions by them.
Duration: 4 days (8 Hours a Day )=32 Contact Hours, usually managed at Fridays and Saturdays to support busy schedules of marketing executives.
Venues: Islamabad, Lahore and Karachi
Timings: 9:30 am to 5:30 pm
After the certification program the participants will have learned /understood / be able to practice:
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Overall Assess, Design, Facilitate, Support and Run Effective Result producing marketing campaigns
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Observe Principle Centered Marketing: C square Model.
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Balancing between Limiting beliefs elimination and realistic view
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Learn Concept and Technique behind developing a marketing strategy
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Create and Conduct Effective Promotions
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Learn and develop ATL and BTL themes, concepts, slogans, copies etc.
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Learn the concept of writing strong, effective, Customer attuning copy writing materials
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Learn to develop marketing plans, strategies and execution.
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Identifying and developing USPs
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Use of NLP tools for marketing
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Learning Modalities and Sub-Modalities of communication
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Linking: emotional hooks with buying behaviors
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Developing budgets for marketing
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Develop marketing surveys and their interpretation
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Marketing Performance Measurement
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Pricing (Strategy, Methodology & Financial Implications)
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Learn Creativity Tools: like brainstorming, SCAMPER, Value Competitiveness
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Identifying and selecting of right marketing medium
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The latest era: Social Media Marketing
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Direct Marketing and copy writing
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Writing for Effective Marketing Copy
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Marketing Ethics & Compliance
This Certification is designed for:
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Marketing Managers, Media Managers and Marketing Executives
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PR Managers, Communication Specialists and Communication Managers
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Sales Engineers, Sales Managers and Business Development Managers and Executives
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Advertising and Brand Managers
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Distribution and Outlet Managers
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Research Managers, Marketing Research Analysts
Fee: PKR.50,667 per participant for nominations from organizations and PKR 45,600/- per participant for individuals.
The fee includes costs of registration, examination, course material and certificates.
Last Date: Fee should be submitted at least 5 working days earlier before the start of program.
Late Fee: After dead line a late fee of PKR 3,500 along with original amount will be charged.
Payment Mode:
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All Cheques in Favor of “Oaj-e-Kamal” or
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For Electronic Transfer please contact us for bank account details.
Register on line here or for further information contact us.
Important: Please view the guidelines which also serve as terms of reference for the service contract between Oaj e Kamal and candidates for certification programs
http://www.oajekamal.com/guidelines-for-certification-candidates/