Certified Marketing Professional [CMP]

Program Focus:

This program emphasizes on developing marketing professionals who truly understand the essentials as well as the advancements in the field. A special emphasis is given on psychology of people and what induces buying decisions by them. 


i. Offered as RPL (Recognition of Prior Learning) upon Evaluation and Assessment of Previous Learning and Experience or

ii. Offered as Training based program either

a. as 04 weeks Program (3 Days a Week) = 32 Credit Hours or usually conducted from 6pm to 9pm.

b. as 04 Straight Days (3 Hours a Day, 3 Days a Week) = 32 Credit Hours conducted as full day activity 9am to 5pm

After the certification program the participants will have learned /understood / be able to practice:

  • Overall Assess, Design, Facilitate, Support and Run Effective Result producing marketing campaigns

  • Observe Principle Centered Marketing: C square Model.

  • Balancing between Limiting beliefs elimination and realistic view

  • Learn Concept and Technique behind developing a marketing strategy

  • Create and Conduct Effective Promotions   

  • Learn and develop ATL and BTL themes, concepts, slogans, copies etc.      

  • Learn the concept of writing strong, effective, Customer attuning copy writing materials

  • Learn to develop marketing plans, strategies and execution.

  • Identifying and developing USPs

  • Use of NLP tools for marketing

  • Learning Modalities and Sub-Modalities of communication

  • Linking: emotional hooks with buying behaviors

  • Developing budgets for marketing

  • Develop marketing surveys and their interpretation

  • Marketing Performance Measurement

  • Pricing (Strategy, Methodology & Financial Implications)

  • Learn Creativity Tools: like brainstorming, SCAMPER, Value Competitiveness

  • Identifying and selecting of right marketing medium

  • The latest era: Social Media Marketing

  • Direct Marketing and copy writing

  • Writing for Effective Marketing Copy

  • Marketing Ethics & Compliance

This Certification is designed for:

  •  Marketing Managers, Media Managers and Marketing Executives

  • PR Managers, Communication Specialists and Communication Managers

  • Sales Engineers, Sales Managers and Business Development Managers and Executives

  • Advertising and Brand Managers

  • Distribution and Outlet Managers

  • Research Managers, Marketing Research Analysts

Fee: PKR.50,667 per participant for nominations from organizations and PKR 45,600/- per participant for individuals exclusive of all taxes. Fee is same for either modality (experience based assessment or training activity).

The fee includes costs of registration, examination, course material and certificates.

Last Date: Fee should be submitted at least 5 working days earlier before the start of program.

Late Fee: After dead line a late fee of PKR 3,500 along with original amount will be charged.

Payment Mode: 

  1. All Cheques in Favor of “Oaj-e-Kamal” or

  2. For Electronic Transfer: Use the following account details and send us the Screen Shot / Receipt of Transfer Evidence along with this form to the email provided:

A/c Title: Oaj- e- Kamal.

A/c Number: 0077-0081-000313-01-7

Bank Al Habib. Gulzar e Quaid Branch.  Rawalpindi.

 For further information please contact us.

Important: Please view FAQs and the guidelines which also serve as terms of reference for the service contract between Oaj e Kamal and candidates for certification programs.



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