Certified Marketing Professional [CMP]

Program Focus:

This program emphasizes on developing marketing professionals who truly understand the essentials as well as the advancements in the field. A special emphasis is given on psychology of people and what induces buying decisions by them. 

Duration:  4  days (8 Hours a Day )=32 Contact Hours, usually managed at Fridays and Saturdays to support busy schedules of marketing executives.

Venues: Islamabad, Lahore and Karachi

Timings: 9:30 am to 5:30 pm

After the certification program the participants will have learned /understood / be able to practice:

  • Overall Assess, Design, Facilitate, Support and Run Effective Result producing marketing campaigns
  • Observe Principle Centered Marketing: C square Model.
  • Balancing between Limiting beliefs elimination and realistic view
  • Learn Concept and Technique behind developing a marketing strategy
  • Create and Conduct Effective Promotions   
  • Learn and develop ATL and BTL themes, concepts, slogans, copies etc.      
  • Learn the concept of writing strong, effective, Customer attuning copy writing materials
  • Learn to develop marketing plans, strategies and execution.
  • Identifying and developing USPs
  • Use of NLP tools for marketing
  • Learning Modalities and Sub-Modalities of communication
  • Linking: emotional hooks with buying behaviors
  • Developing budgets for marketing
  • Develop marketing surveys and their interpretation
  • Marketing Performance Measurement
  • Pricing (Strategy, Methodology & Financial Implications)
  • Learn Creativity Tools: like brainstorming, SCAMPER, Value Competitiveness
  • Identifying and selecting of right marketing medium
  • The latest era: Social Media Marketing
  • Direct Marketing and copy writing
  • Writing for Effective Marketing Copy
  • Marketing Ethics & Compliance

This Certification is designed for:

  •  Marketing Managers, Media Managers and Marketing Executives
  • PR Managers, Communication Specialists and Communication Managers
  • Sales Engineers, Sales Managers and Business Development Managers and Executives
  • Advertising and Brand Managers
  • Distribution and Outlet Managers
  • Research Managers, Marketing Research Analysts

Fee: PKR.50,667 per participant for nominations from organizations and PKR 45,600/- per participant for individuals. The fee includes costs of registration, examination, course material and certificates.

Last Date: Fee should be submitted at least 5 working days earlier before the start of program.

Late Fee: After dead line a late fee of PKR 3,500 along with original amount will be charged.

Payment Mode: All Cheques in Favor of  Oaj e Kamal or please seek bank details from management office. 

Important : https://www.oajekamal.com/faqs/